Guppy Chow
Packaging | Branding
Problem
Parents of small children know that one day, they’ll want pets. So, how do we teach our children complex lessons like responsibility
and care?
We take baby steps and keep them engaged.
Guppy Chow™ is a survival and care kit with supplies to feed a fish for 3 months while teaching kids about responsibility by encouraging them to track their progress.
The key is to create products and packaging that provide enrichment and education without compromising playfulness.
Solution
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Package contains Guppy Chow Feed and Feeding Tracker, with information about the type of pet fish decorating the exterior.
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3-month supply of fish food.
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A neat little booklet to help children track of their feeding schedule. Encourages responsibility and accountability in a fun, bright way.
Each Survival Kit includes:
Full Logo Mark
Isolated Letter "g"Logo
Guppy Chow Fish Feed (3-month supply) Adding a space for the pet's name encourages personalization and subsequently, accountability for the fish.
Flat lay of Survival Kit outer packaging and Feeding Tracker
Guppy Chow Survival Kit Outer Packaging - Front
Guppy Chow Survival Kit Outer Packaging - Back
Feeding Tracker
Feeding Tracker
Mood board combining children's cognitive development toys and the vibrant colors of an aquarium.